I bought a shower curtain today at Target. The bag has a sticker on it that says “feel the bag. feel the product.” Based on how the bag felt, I decided to purchase this shower liner over many others.
I also bought some Crest Pro-Health toothpaste. Inside, they gave me a FREE trial size pro-health rinse and paste.
If you have a product or service, consider using sampling to give your customers a taste of what they will eventually get. In many cases, even if your product/service isn’t the best of the best, you will be chosen merely because the other choice is an unknown.